However, the problem is that Cole Swindell can't sing. The whole song comes across as being hollered at the listener while being disguised by heavy-handed, over-produced instrumentation. If the guy could sing, maybe the production could be scaled back; if the song were being sung by someone else who could actually sing, maybe the same would be true. But as it is, Swindell spends the three-and-a-quarter minutes mostly hollering the song out, thinking that the louder he yells, the more it will cover up the lack of vocal talent.
And it's a shame, because this song is worth listening to. After listening to the song about three times, I found a version by one of the co-writers, Adam Sanders (I've embedded both Swindell's and Sanders' versions at the bottom). Sanders keeps the song much more in check...a bit louder on the chorus, but more toned down on the verses. It makes a huge difference to the song.
I believe in giving credit where credit is due. Swindell was involved in writing this song, and deserves some recognition for that. And I'd much rather listen to him sing this than either of his first two singles. But the fact remains that the guy just isn't a talented singer. I probably wouldn't change the station if this song came on, but if I were to choose, I'd prefer to listen to Adam Sanders' version.