This was Blake Shelton’s promise about his new album a few months before it was released.
Ever since Shelton’s popularity skyrocketed after the release of Pure B.S. (arguably his best album, in my opinion), the quality of his music has gone on a seemingly never-ending nosedive. Startin’ Fires was even still a decent album, but beyond that, Shelton basically sold out for popularity and money and stopped caring at all about making any kind of quality music.
But Pure B.S. was released in the wake of Shelton’s divorce, and the emotion showed through. However, familiar with Shelton’s recent output, I wasn’t quite sure if he was up to the task of seeing the opportunity he had – Shelton could channel some real emotion here and get back to showing a talent he’d long since abandoned. But I was willing to give him a shot.